We are proud to have been nominated as finalists for the campaigns we created for Boehringer Ingelheim and for the Ronald McDonald House Charities® in Spain.
The COPD awareness campaign “Its not normal not to be able to”, created for Boehringer Ingelheim, has been nominated in the category Pharmaceutical RX, whilst ‘Lions’, for RMHC® who celebrated their 20th anniversary in Spain, was nominated in the Food Service category.
Coinciding with World COPD Day and using the claim “It’s not normal, not to be able to”, we created a series of videos starring well-known Spanish actor, Imanol Arias. In each video, the actor puts himself in the shoes of a COPD sufferer in a series of experiments designed to demonstrate how the disease, if not properly managed, can seriously limit the ability to carry out even the simplest of everyday tasks.
The project developed for RMHC® aimed to raise awareness about the important work carried out by the Foundation in Spain to help families of children suffering long-term illnesses stay together during hospital stays. We chose ‘film’ as the best medium to communicate the real value of the Foundation and commissioned award winning director, Daniel Sánchez Árevalo, to create a short film. “Lions“ was the result which showed how, on a very personal level, Ronald McDonald House Charities had helped more than 2000 families to date in Spain, simply by being there when most needed.
The SABRE Awards EMEA winners will be announced on the 23rd May in a ceremony held at the Maritime Museum in Amsterdam.