The campaign “My Heart, Your Heart” won at the Association Awards and is a finalist for the Sabre Awards
We made a strong start to awards season with our campaign “My Heart, Your Heart” for the World Heart Federation, which won “Best Association Video” at the International & European Association Awards and is a finalist for the Sabre Awards EMEA.
The integrated campaign “My Heart, Your Heart” was developed with the World Heart Federation to raise global awareness of cardiovascular diseases and centred around World Heart Day 2018. Through an inspiring video, we spoke about how maintaining a healthy lifestyle contributes to your own heart health. The campaign had excellent results both on social media and in the press; achieving traction in over 100 countries and almost tripling the online community of the World Heart Federation.
The International & European Association Awards are awarded to the best association campaigns from all over the world. In this, the fifth edition, “My Heart, Your Heart” was awarded “Best Association Video”. The same campaign is a finalist in the “Global Programme” category at the prestigious Sabre Awards EMEA, whose gala ceremony will be celebrated on 22nd May in London.
apple tree continues to reinforce its position as one of the leading independent agencies, a fact reflected by the 18 national and international awards that the agency won in 2018, which included 5 ASPIDs, 3 WINAs and 2 Publifestival.