Skittles celebrates Madrid’s Gay Pride with Dulceida, Alba Paul and The Tripletz.

Skittles, Mars Iberia’s funniest and most colourful brand of sweets, whose symbol is a rainbow, took part in the Gay Pride parade in Madrid on 7th July 2018. apple tree has carried out all the communication of the influencers campaign, achieving high attendance of ‘top’ influencers and great brand awareness.

The Skittles’ float was captained by Aida Domenech (Dulceida), her wife Alba Paul, Sergi Pedrero and Lucas Loren (The Tripletz), along with other well-known influencers including Otovans, Bruna Bravo, DJ Gerard Estadella and Colombian YouTube sensations: Calle and Poché, among others. They all enjoyed a party of colour, fun and love with the famous confectionery brand, Skittles.

In addition, we created materials for the day in question: hats and personalized denim vests with the initial of each influencer.

Madrid is thus added to the list of parades in which the brand has already participated, such as New York, Chicago, London or Berlin. This initiative reinforces Mars Iberia’s commitment to diversity and inclusion at all levels.