The North Face selects apple tree communications as its new agency in Spain
The North Face was founded in San Francisco (USA) in 1966 with the aim of helping people who love outdoor activities to enjoy each and every one of their adventures. Currently the brand is the world leader in the outdoor sector, creating products that are tested by the company’s athletes on numerous expeditions.
The creative communications agency, apple tree, will be responsible for developing and implementing a communications strategy that will that will continue to cement its place as the leading innovator in the outdoor sector whilst at the same time maximising its potential in other areas of the brand. The development of creative ideas, involvement of influencers and the creation of brand experiences will form the foundations of the of the communications plan together with the brand’s NEVER STOP EXPLORING claim that defines the philosophy of the company.