Who are the 50 football players most followed on social media? Who are the highest paid? Which country has the most influential players?
According to FIFA, more than 3.2 billion people followed the World Cup matches in Brazil on television in 2014. This figure reflects the importance of the World Cup as a global recognition platform for those who organize it and for those who participate in it.
For this reason, we’ve prepared our latest SocialScene “The Most Influential Players of the 2018 World Cup in Russia“, identifying the 50 most followed players on social media and those that are the highest paid, to see if there is any correlation. Cristiano Ronaldo is by far the leader in terms of influence, followed by Neymar, Leonel Messi, James Rodriguez and Andres Iniesta.
We have also formed our own team with the 11 most influential footballers playing in the World Cup. Interestingly, Spain is the country that contributes the most to this digital team.