apple tree communications has been chosen by the Laureus World Sports Awards to manage its communications and public relations in Spain
The annual Laureus World Sports Awards is the most recognised global sporting Awards Ceremony. At the heart of the annual Laureus World Sports Awards is the promotion and showcasing of the transformational work of Laureus Sport for Good, a charity which uses the power of sport to end violence, discrimination and disadvantage. Laureus Sport for Good currently supports more than 150 programmes in over 40 countries around the world who use sport to improve the lives of young people in their own communities. Each of these programmes addresses at least one of the following six social issues: Health, Education, Women and Girls, Employability, Inclusive Society and Peaceful Society.
At apple tree, we will develop a strategic communication and PR plan to amplify the Awards and the work of Laureus Sport for Good. To ensure that news of the awards spreads far and wide, we will work with representatives of prominent sporting media and put special focus on creating awareness in the digital area and working with influencers to create unique content.