We were also voted the second most attractive agency for taking on new campaigns and designing communication strategies

The PR and communications industry in Spain continues to grow at a fast pace, thanks to ongoing support from elsewhere in the sector. Advertising agencies understand that their communication counterparts are ideally suited to manage the outward facing elements of their brands thanks to the strategic insight that they offer. It’s not the PR giants who are the rising stars either; according to the most recent edition of the ICCO Global Summit, it is the independent and smaller agencies that are proving to be very successful thanks to the unique skills that each one brings to the table.

For the report on “The power of public relations”, featured in the magazine’s November print edition, industry professionals voted for the agency they were most likely to entrust their projects to and apple tree communications came in second. 68.5% of the participants mentioned apple tree who made further advances towards first place this year. In the same report, the agency was named as the fourth most valued agency in Spain over all.

As the article states: “the prevailing trend of the sector is shown through the rise of independent agencies or those of smaller size compared to the larger multinational companies. The smaller agencies are more agile and attractive for advertising firms across almost all markets.(…) In the next decade, the 360° model will truly come into its own.” At apple tree, we cover both bases; offering creative, digital, events and branded content services as well as retaining our independence and flexibility..

Carme Miró, co-founder and CEO of apple tree, commented on the piece: “it is a pleasure to see our work recognised by industry professionals and publications like El Publicista. We continue on an upward trajectory as an innovative agency that adapts to new challenges in the market, giving our clients all they need and all they want, as well as something they never imagined.”