The Barcelona office of the agency will manage the communications and public relations activities of this health insurance company.
apple tree communications has been selected by DKV Seguros, one of the top four insurance companies in Spain, to manage their communications and public relations activities. In March 2017, the agency’s Barcelona office took over responsibility for planning and executing the company’s brand strategy throughout Spain, together with the DKV Seguros team. The agency’s extensive experience in the health sector was key in convincing the insurance company to work with apple tree.
In this new phase, apple tree will be responsible for consolidating the brand as a leader in the insurance sector, as well as developing new communication strategies with the aim of reaching new audiences and transmitting the brand’s values: courage, simplicity, forward thinking, quality and client commitment.
Amongst the many tasks assigned to apple tree communications is the proactive management of the press office, including managing media attendance at press conferences and presentations, as well as supporting the launch of the company’s digital offering, the organisation of events and awards and a wide range of public relations activities via which the insurance company communicates to its different audiences.
DKV Seguros forms part of ERGO, one of the largest insurance groups in Germany and Europe, present in more than 30 countries and offering a complete spectrum of insurance, provision and services. In Spain, Grupo DKV is present across the entire country with a large network of offices and consultancies, where over 2,000 employees serve around 2 million clients and 2,500 entities.