We will manage BIC®’s corporate communication across all divisions in Spain and Portugal, as well as running the social networks for its lighter business

The iconic brand BIC® has chosen apple tree to manage its corporate communication in Spain and Portugal with the aim of maximising the brand’s reach in the market. We will take on the corporate communication account for the French brand who already have a firm presence in the Iberian market. In addition, we will also handle the communication of product launches and the digital channels for BIC®’s lighter business via their dedicated social networks.

We will be developing and implementing PR actions which will focus on the brand’s three principal product categories: stationery, lighters and razors for women and men. Both the communication and digital departments will be involved in the new project which seeks to promote awareness of BIC® in Spain and Portugal and generate maximum impact for the various product launches and the brand’s established offerings.