We won a European SABRE Award for our “Automatic Response” campaign

The SABRE Awards EMEA Gala was celebrated last week in London. The Awards recognize the brightest and best campaigns and agencies in the PR and Marketing sectors. In this edition, we were awarded a Silver SABRE in the PR Agency Citizenship category for our campaign “Automatic Response”.

To mark International Women’s Day on 8th March, we wanted to demonstrate our commitment to the cause by creating a meaningful and thought-provoking action. Using the “Out of the Office” email format, we created a special message which would be sent automatically to any clients and providers who wrote to us during that day. This message was an automatic response to the automatic discrimination that is still rife in workplaces the world over. This first campaign was directed at a professional audience and also won a gold ASPID (Ibero-American Health and Pharmaceutical Advertising) and a gold at PubliFestival.

Following the success of last year’s campaign, we wanted to broaden the scope of the next to include all of Spanish society, encouraging them to participate in the fight for equality of opportunity in the workplace. So, we launched “Automatic Response: Out of the Office”, collaborating with influencers such as Carolina Iglesias, Ricardo Gómez and Zahara Gordillo. The campaign for 2019 reached over a million people.