Which is the most popular brand on social media?
Facebook, still king of the castle after 15 years

In this fifth edition of our flagship report on brands, we evaluate the most valuable brands in the world, their role in digital communication and the leaders who represent them. We used the Interbrand Best Global Brands 2019 report as a basis which allowed us to answer the following questions: Which is the most popular brand on social media? Which CEO has the most followers? What does the profile of a connected CEO look like?

We can reveal that Facebook, once again, is the most popular brand on social media with over 234 million followers. Facebook also accounts for 72% of all the followers of the top 100 brands with a staggering 2,100 million followers across all sectors.

Download our #SocialScene report and discover the most popular brands on social media.