The institutional communication of Santos, Former President of Colombia and Nobel Peace Prize winner
Juan Manuel Santos, Former President of Colombia, is the only LATAM president who has received a Nobel Peace Prize, and it was during his mandate that he managed to sign peace in the country with the longest civil war in Latin America’s history.
We had the pleasure of meeting Camilo Granada, Santo’s communications High Counsellor, with whom we analysed the key to an effective institutional communication.
What are the key elements? A strategic vision and a more creative, digital, segmented and inclusive communication that connects with people.