INSIGHTS  #socialscene

Social Brands: The most valuable brands on social media

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Which is the most popular brand on social media? Which CEO has the most followers? What does the profile of a connected CEO look like?

INSIGHTS  #insights

Blockchain, the technology that could revolutionize the communications sector

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Analysing the role of blockchain in communications with Alejandro Dominguez, apple tree’s Director of Innovation.

INSIGHTS  #appletreebytes

The future of football

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Victor Font, candidate for the presidency of the club and internationally renowned businessman, shared his vision for the future of the club.

INSIGHTS  #appletreebytes

Branded content forms the base of newspaper advertising, for the NYTimes

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We analyzed the best practices for advertising with Jean-Christophe Demarta, Vice-President of The New York Times.

INSIGHTS  #socialscene

Digital Tourists: The most influential tourism brands on social media

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Which is the most followed country on social networks? Which airline has the most influence online? Which company has more followers – Booking or Airbnb?

INSIGHTS  #appletreebytes

J.M. Santos: revolutionizing institutional communication

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We analyzed the key to an effective institutional communication together with Camilo Granada, High Counselor of the Former President of Colombia and Nobel Peace Prize winner, Juan Manuel Santos.

INSIGHTS  #socialscene

Top Spanish journalists on Twitter

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What influence do better-known journalists have? Which area of the media do they come from? We have analysed journalists’ Twitter profiles to identify the digital leaders in Spain.

INSIGHTS  #socialscene

The influencers of the 2018 World Cup in Russia

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Footballers, with their constant media exposure, are the perfect medium for brands. Of the 736 footballers playing in Russia, who are the 50 most influential? What would be the World Cup influencer team?

INSIGHTS  #socialscene

The leading brands on social media in 2018

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Where do the brands with the largest number of followers come from? Which sectors are at the top of the list?  Who ranks highest, Apple or Samsung? Nike or Adidas?  We analyze how the World’s top 50 brands perform on social media.

INSIGHTS  #socialscene

Influencer: the battle for followers

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Who are the most influential people on social media? What is more important, the number of fans they have or the engagement that they generate? Who follows these influencers and what do they have in common?

INSIGHTS  #socialscene

The world’s most influential media on social networks

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Is there a preferred type of news producer on the Internet? Has the way we consume news changed?

INSIGHTS  #appletreebytes

Hawkers: the social selling revolution

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We analyse the success of Hawkers together with David Moreno, one of the company’s founders, in order to understand how you convert social clicks into sales.

INSIGHTS  #appletreebytes

Google: Profession, Youtuber

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First came the blogger ‘boom’, then came podcasters and now it is the turn of the Youtubers.  Melanie Parejo, YouTube Partner Manager at Google Spain, expains the new Star System that has arisen on this online video platform.

INSIGHTS  #socialscene

Most followed brands in 2016

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Are the most valued brands also the most followed? Does the value of a brand match its social reputation?

INSIGHTS  #appletreebytes

Airbnb: a new way to travel

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With Carlos Lascorz, Airbnb Head of Business Market Development in Spain, we discover how AIRBNB is changing our understanding of travel and the way we plan we trips.

INSIGHTS  #socialscene

Top Global Influencers in 2016

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Who are the most influential people on social media? Only a chosen few have influence over global audiences, reaching followers far beyond their profession or area of expertise. Who are these select few?

INSIGHTS  #appletreebytes

Lonely Planet: the power of an app

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Apps are a fundamental tool for improving user experience, due to their ability to offer a new way of sharing content, services, entertainment, etc.  But do companies really understand the potential apps have?

INSIGHTS  #socialscene

Dr.Google

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We have all searched for information on symptoms, surgical procedures or diseases online.  We take a closer look at the trends in the sector and how the main players involved in this market operate.