The study identified the top ten agencies most valued by professionals working in the sector.
To conduct the study, Scopen interviewed more than 160 communication specialists from 26 different agencies in Madrid and Barcelona.
According to Héctor Abanades, research manager at SCOPEN, working with clients that are commited to innovation, having professionals that are a reference in the sector and serve as an ispiration and daring to do things differently are just three of the reasons why apple tree has repeated its position as leader in this ranking. As Abanades says “an agency that is constantly evoluting attracts both clients and talent”.
The study also reveals those clients that communications professionales would most like to work for. The client ranking is lead by Coca Cola, followed by Ikea, Google, Inditex, Mahou San Miguel, Netflix, Apple, Nike, Amazon, Santander and Red Bull.