Influencer: the battle for followers
Who are the most influential people on social media? What is more important, the number of fans they have or the engagement that they generate? Who follows these influencers and what do they have in common?
Hawkers: the social selling revolution
We analyse the success of Hawkers together with David Moreno, one of the company’s founders, in order to understand how you convert social clicks into sales.
Google: Profession, Youtuber
First came the blogger ‘boom’, then came podcasters and now it is the turn of the Youtubers. Melanie Parejo, YouTube Partner Manager at Google Spain, expains the new Star System that has arisen on this online video platform.
Airbnb: a new way to travel
With Carlos Lascorz, Airbnb Head of Business Market Development in Spain, we discover how AIRBNB is changing our understanding of travel and the way we plan we trips.
Top Global Influencers in 2016
Who are the most influential people on social media? Only a chosen few have influence over global audiences, reaching followers far beyond their profession or area of expertise. Who are these select few?
Lonely Planet: the power of an app
Apps are a fundamental tool for improving user experience, due to their ability to offer a new way of sharing content, services, entertainment, etc. But do companies really understand the potential apps have?
We have all searched for information on symptoms, surgical procedures or diseases online. We take a closer look at the trends in the sector and how the main players involved in this market operate.