INSIGHTS  #socialscene

Influencer: the battle for followers

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Who are the most influential people on social media? What is more important, the number of fans they have or the engagement that they generate? Who follows these influencers and what do they have in common?

INSIGHTS  #socialscene

The world’s most influential media on social networks

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Is there a preferred type of news producer on the Internet? Has the way we consume news changed?

INSIGHTS  #appletreebytes

Hawkers: the social selling revolution

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We analyse the success of Hawkers together with David Moreno, one of the company’s founders, in order to understand how you convert social clicks into sales.

INSIGHTS  #appletreebytes

Google: Profession, Youtuber

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First came the blogger ‘boom’, then came podcasters and now it is the turn of the Youtubers.  Melanie Parejo, YouTube Partner Manager at Google Spain, expains the new Star System that has arisen on this online video platform.

INSIGHTS  #socialscene

Most followed brands in 2016

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Are the most valued brands also the most followed? Does the value of a brand match its social reputation?

INSIGHTS  #appletreebytes

Airbnb: a new way to travel

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With Carlos Lascorz, Airbnb Head of Business Market Development in Spain, we discover how AIRBNB is changing our understanding of travel and the way we plan we trips.

INSIGHTS  #socialscene

Top Global Influencers in 2016

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Who are the most influential people on social media? Only a chosen few have influence over global audiences, reaching followers far beyond their profession or area of expertise. Who are these select few?

INSIGHTS  #appletreebytes

Lonely Planet: the power of an app

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Apps are a fundamental tool for improving user experience, due to their ability to offer a new way of sharing content, services, entertainment, etc.  But do companies really understand the potential apps have?

INSIGHTS  #socialscene

Dr.Google

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We have all searched for information on symptoms, surgical procedures or diseases online.  We take a closer look at the trends in the sector and how the main players involved in this market operate.